A few weeks ago, after a tiring journey and not much sleep we arrived in Birmingham to attend our first BodyPower Expo!
Despite the fatigue we were very excited to be at the NEC arena, Birmingham. BodyPower is an annual event that hosts the biggest fitness and nutrition brands, providing visitors with lots of information, activities and food. Started in 2009, the expo now attracts over 90,000 visitors across the 3 day period.
We quickly realised that BodyPower is much more than a fitness expo. Every year BodyPower hosts a community of like-minded individuals who celebrate and appreciate healthy, fit, and strong bodies and promote a positive lifestyle. The atmosphere was incredible. We were surrounded by some of the healthiest people in the world who were all on their own individual fitness journeys. Muscles and curves are embraced and appreciated! It felt like everyone was on a natural high.
Once we arrived we were excited to interact with and see some of your favourite brands. We loved seeing USN at the expo. They had an epic stand! As you may know, we recently announced a new partnership with USN Kenya, which we’re very pleased about.
Gym shark was another brand that we were excited to see. Gym Shark was founded in the back rooms of Ben and Lewis’ houses. After realising there was a gap in the market, Ben and Lewis created a niche clothing brand that is tailored to a body builders’ physique. It is now one of the largest fitness apparel brands in the UK. We are inspired by these visionaries!
Sonal, Lainey Bopster, Arjan and Lex Griffin
Meeting some of our favourite athletes was also definitely a highlight. Lex Griffin and his girlfriend Lainy Bopster was amazing and we enjoyed speaking to them! Lex took the time to engage with us and find common ground with everyone who came to his stand despite a very long queue.
Meeting Said Shavarshian was a particularly poignant moment for us. Said is the younger brother of the late fitness legend Zyzz Shavarishian who pioneered the promotion of a fit and healthy lifestyle using his social media platforms.
Zyzz amassed a huge following and has inspired us immensely so it was great to talk to Said and let him know that we feel that Zyzz’s legacy still lives on today. There is a bit of Zyzz that lives on in each one of us.
Arjan and Said Shavarshian
Rich Piana and Arjan
Rich Piana was another important personality that we had the pleasure of meeting.
Rich has built his company 5% Nutrition from the bottom up and is someone we look up to in business and as an athlete.
We love the 5% Nutrition apparel!
The entire arena was literally protein heaven! From ice cream, to protein bars the event served as a huge inspiration for us, especially with the NutriEats recipe book coming soon. One of our favourite protein bars made by Quest Nutrition, were also present. We really admire the way Quest develop their products. You get the sense that they really care about their customers.
Seeing legends such as Ronnie Coleman and CT Fletcher was fantastic. And although we did not get to see him, just knowing that Kai Greene was there was amazing.